Privacy Policy


By creating a profile on or using any of the TrustedUK websites including, but not limited to www.trusteduk.org, (the ”Website”) you accept the terms contained in this Privacy Policy, which govern the processing of your personal data on the Website.

We, Trusteduk, Inc., 145 2th Avenue, 3th floor, London, LS 223016, UK (“TrustedUK”) recommend that you print and keep a copy of this Privacy Policy.


1.  Collecting information on the Website

1.1  Master data

When you create a profile on the Website, we collect the following master data: Your username, your password and your email address. The purpose of the collection of this information is to identify you as user when you log on to the Website. Furthermore, you can choose to add more information to your profile, such as your photo and demographic information.

1.2  Reviews

When you make a review of a company, we collect the information you state in the review, including which company you review, which purchase(s) the review concerns, and how you evaluate the company.

1.3  Cookies

The Website uses cookies. Cookies are digital information which is stored on your computer. The cookie does not identify the individual user but the user’s computer, and it is used for different purposes. You can read more about what cookies the Website uses and for what purposes below.

1.4  IP addresses and browser settings

When visiting the Website, the IP address and the browser settings of your computer are registered. The IP address is the numerical address of the computer used when visiting the Website. Browser settings are e.g. the type of browser you use, browser language, timezone etc. The IP address and browser settings are registered to enable Trusteduk to trace the used computer in case of misuse or unlawful actions in connection with the visit on or use of the Website. Further, the IP address is used to derive your approximate location (city level).

1.5  Newsletter

If you sign up for Trusteduk newsletters, Trustedukregister the information supplied by you (e.g. your name, email address etc.). If you no longer wish to receive newsletters from Trusteduk you can unsubscribe by logging on to your profile and edit your information.

1.6  Information from other services, including Social Network(s)

As part of our services, we provide you with the possibility of connecting your profile on the Website with your profile on social networks such as Facebook, Google+, LinkedIn and Twitter (“Social Network(s)”). Some information about you will automatically be collected from Social Networks when connecting your Trusteduk profile with your profile on Social Networks.

The information collected from Social Networks depends on what information you have made available on the network and your privacy settings for sharing such information on the network. Depending on the settings, we may e.g. collect the following information about you:

  • Name and/or username
  • E-mail address
  • Gender
  • Date of birth
  • Profile photo
  • Location

When you request to have your Trusteduk profile connected to a profile on a Social Network, you will be informed on which information we will collect from the network in question before your request is executed.

The purpose of collecting information from Social Networks is to connect members of your network, which are both users of Trusteduk and of one or more of the Social Networks, and thereby both increase the confidence in the reviews made by the members of the network as well as create a better user experience on the Website.

Trusteduk does not collect other personal identifiable information from visitors of the Website, unless the visitor provides the information to us

When you make a review of a company, we collect the information you state in the review, including which company you review, which purchase(s) the review concerns, and how you evaluate the company.


2.  Disclosure of personal data

2.1  Disclosure of data on the Website

Please note that your consent to these guidelines implies that your profile on the Website may not be anonymous.

Master data

When you create a profile on the Website, your username will be available for other users of the Website.

Other information

Other information provided by you on the Website, including photos and reviews, are automatically made available for other users of the Website. In some instances, the companies you review will also receive information about your review.

Geo-location

When you make a contribution to the Website your approximate city location (based on your computer’s IP address, see section 1.4, or based on location data provided by your mobile phone or other device) is made available to other users of the Website.

Social Networks

If you connect to a Social Network, information such as your profile photo, your name, year of birth and approximate location will be collected from your profile on the Social Network and used to identify you on the Website. Consequently, all users of the Website will, subject to information available from the Social Network, be able to identify the reviews created by you.

If your contacts or your contact’s contacts (jointly referred to as “Connections”) on the Social Network also have connected with Trusteduk , we may display on the Website how you are connected to these Connections through the Social Network.

2.2  Disclosure on services to which you connect your profile

If you choose to connect your Trusteduk profile with profiles on a Social Network information and reviews, cf. 1.2 provided by you on the Website or data compiled by us about your use of the services on the Website (e.g. number of reviews) will be shared with and displayed in connection with your profile on the Social Network.

2.3  Disclosure to other services

A main purpose of Trusteduk is to increase the exposure and the availability of the reviews made on the Website. Hence, we permit other services to show the reviews created on the Website thus increasing other consumers’ knowledge of your reviews.

The categories of third parties to which the information is disclosed are:

  • Search engines, including e.g. Google and Bing,
  • Operators of consumer portals and business portals, including price comparison websites, shopping guides etc.
  • Companies or services that have been reviewed on the Website or which have a relationship with Trusteduk
  • Operators of other similar websites or services where, in Trusteduk assessment, it will be relevant for the consumer to search for reviews.

Your review is disclosed as you make it available on the Website, which entails a disclosure of the following information:

  • Your reviews, cf. section 1.2.
  • Your username and, if available, profile photo as well as user demographics such as age and gender.
  • Your approximate city location.

2.4  Other disclosure

Trusteduk may be required to disclose information by a court order from a competent court of law or public authority in accordance with the existing legislation.


3.  Data controller

3.1  The information for which Trusteduk is the data controller

Trusteduk shall be data controller of the master data you enter in connection with your creation of a profile or registration for newsletters, i.e. your name, your password and your email address, as well as registration of your IP address.

Furthermore, Trusteduk shall be the data controller of the information which is disclosed to other services, cf. section 2.3. Danish data protection laws govern collection of data by Trusteduk in the EU.

3.2  The information for which you are the data controller

You shall be data controller of the content you choose to disclose on the Website and for the data disclosed on your profile on Social Networks, which is the consequence of the connection of your profile on the Website with your profile on the Social Network.

3.3  Links to websites

The Website contains links to other websites. Note that by clicking such links you will be transferred to other websites for which Trusteduk is not the data controller. We thus recommend that you always read the personal data policy of these websites, as their procedure for collecting and processing personal data may be different from ours.

4.  Data processor

Trusteduk uses an external company for maintaining the technical operation of the Website. This company is the data processor with regards to the personal data for which Trusteduk is the data controller.

By accepting this personal data policy, you accept that Trusteduk also allows the data for which you are the data controller be processed by the same data processor.

The data processor shall solely act according to instructions from Trusteduk. By accepting these terms and conditions, you authorize Trustedukto give such instructions to the data processor which are necessary for the processing of data in accordance with this personal data policy and for the purpose of use of the Website.

The data processor has made necessary technical and organizational safety measures against the information being accidentally or illegally destroyed, lost or deteriorated, and against the information coming to the knowledge of unauthorized persons, is misused or in other ways is processed in violation with the act on processing of personal data. On your request – and against remuneration of the data processor’s current hourly rates at any time for such work – the data processor shall supply you with sufficient information to demonstrate that the above-mentioned technical and organizational safety measures have been made.

Trusteduk may now or in the future process and/or store personal data in the U.S. If you access or use the Website from a location outside of the U.S., you consent to the transfer, storage and processing of your personal data in the U.S.

5.  Security measures

Trusteduk will use commercially reasonable efforts to see that the recorded data, including the personal information, under its control is handled using appropriate security measures. Trusteduk regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a 100% secure environment, Trusteduk cannot ensure or warrant the security of information you transmit to Trusteduk. Emails sent via the Website are not encrypted, and Trusteduk therefore advises you not to communicate any confidential information through these means.